Today I connected with Cole Cummings, director of marketing at BoardActive.

We talked about:

• Why creativity is such a personal and subjective process, and how he views marketing from the perspective of problem solving.
• The unique challenges of launching a startup, the inevitable failures along the way, and the biggest marketing mistake they made.
• The importance of humility, and being able to shed your ego and move on after a failure.
• What he learned about the importance of early feedback and little bets.
• Why working in a culture that supports experimentation is so critical for creating innovative marketing.

And a lot more…

You can find Cole on LinkedIn, and more about BoardActive at www.boardactive.com.

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