How you deal with negative or fake reviews on Yelp, Google or Facebook can make, or break, your online reputation.
Sources:
http://localvox.com/blog/review-response-formula-for-negative-reviews/
http://www.reviewtrackers.com/revenge-business-owners-worth-fighting-negative-reviewers/
http://www.reviewtrackers.com/respond-online-reviews-or-people-hate-business/
http://www.reviewtrackers.com/bright-side-4-ways-bad-online-reviews-good-business/
https://www.internetreputation.com/remove-bad-reviews/yelp/
http://www.entrepreneur.com/article/242429
http://www.entrepreneur.com/article/238501
http://www.reputation.com/blog/lawyers/objection-how-fight-negative-online-review-outside-courtroom
https://www.reputationmanagement.com/blog/fighting-fake-reviews-removal-response-reputation
http://www.economist.com/news/business/21676835-evolving-fight-against-sham-reviews-five-star-fakes
http://www.manipurated.com/3-things-you-can-do-with-a-bad-review/