A marketing plan, like any other strategy in life, delivers 99% of the rewards only after all the real work is put in. Unfortunately, the often overwhelming emotional need to bring in clients now, to make a sale now, to make it all happen now, keeps too many people searching for instant relief.
The easy way. The magic bullet. The shortcut.
So most people dabble.
They start messing around with social media, only to quit when they haven’t built a massive blog, Twitter and Facebook following in two weeks.
They send out a few sales letters, then give up when the phone doesn’t ring right away.
They refuse to pick a market and offer something custom-tailored to that niche, then give up when nobody seems to care about their service.
The world is full of dabblers. It is woefully lacking in commitment.
But commitment is what leads to the big prizes. Commitment to learning how to build an audience. Commitment to learning how to write targeted sales letters that bring in leads. Commitment to focusing your strengths on the right market and providing that niche with something nobody else can.