Media Mogul

Attitude, Strategy

Go back 20 years or so.

You read an article about how one day you’ll be able to produce your own TV show, magazine column and radio talk show. You can do it cheaply and with no network suits restricting what you can or can’t talk about. In fact, you’ll own the network. You can build an audience your way, over time, and establish an almost insurmountable competitive advantage in your market.

No guarantees of course, but a shot. And all it will take is some effort, creativity and a couple of pieces of equipment.

What type of show would you create? What would you write about every week? What topics could you discuss? What value would you bring to your audience?

Go do that.

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