“I Don’t Need a Website!”

Attitude

“I don’t need a website!” This from an angry attorney at a networking function back in 1997, apparently sick to death of everybody in the room buzzing about website this and website that.

“What the %$*@ is a Twitter” This from me at a podcasting seminar in Manhattan in 2009, apparently sick to death of everybody in the room buzzing about Twitter this and Twitter that.

It is frustrating to have the rug pulled out from under you every 18 months, just as you’re starting to wrap your head around the new, new, new, new way to communicate with and reach your market. Even marketing geeks like me aren’t immune. But at the end of the day, we must all do our best to adapt, to evolve, to keep up.

You may never Tweet, Blog, Podcast or create a webinar in your lifetime, and that’s fine. But do it or don’t do it because it makes sense for you, your business and your market.

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