…Someone’s sitting at their desk pondering the very same problem that you happen to solve.
…Eight decision makers are sitting in a conference room, staring at a revenue graph that’s going the wrong way, and wondering out loud what to do about it.
…Your ideal client is starting a Google search, looking for a thread that may help her solve a very serious challenge that her department is facing.
In other words, there are plenty of people out there who have the problem to which you offer a solution. Erase the picture in your head of the all-knowing, all-powerful decision maker who’s sole mission in life is to avoid your calls.