The problems you solve are important. They cost organizations money, time and maybe even jobs. Fixing them means putting all of your resources and experience to work. The results, if done correctly, will matter to a lot of people.
Serious doesn’t mean boring. Before you can solve the problem, you have to find those who suffer from it.
And in order to find them you have to figure out how to engage them.
And before you can engage them, you had better be able to put some humanity into your approach. Without that, you’re left with meaningless corporate mission statements and platitudes. Few people will care. Fewer people will take the time to watch your webinar, or browse past your homepage, or bother to pick up the phone and start a conversation.
The problems you solve are human problems. Connect with people, engage their senses and emotions, and make it about them…not just you.