Gynormous!

Strategy

Which is better?

1. 500 attendees at your next webinar

2. 1 attendee at your next webinar

I’ll guess that your first instinct would be to pick 500. But I’d argue that “how many” distracts us from the much more important question of “who.”

  • The more people you are trying to speak to, the more generic your content needs to be.
  • The more people asking questions, the less time you have to address the most important ones.
  • The more people on the call, the less you can get to know any particular one of them.

When it comes to the purpose of initiating conversations that lead to new projects, a small, intimate, targeted and relevant presentation beats a mass meeting any day.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s