Averages Don’t Apply

“It takes about 2 years for a business to become profitable.”


“It will be at least 3 months before you can expect to get your first client.”


Our expectations affect our actions. If we expect that it will take 2 years to become profitable, then we will do just enough to make that happen. If we assume that we won’t land our first paying client until the next quarter, then we will do everything else in the meantime but what it will take to bring in business right now.

Arbitrary averages and hypotheticals are meaningless. They have nothing to do with you, your business, your strengths and your ability to make things happen. Just as nobody can expect that they will automatically start getting clients after a predetermined amount of time, don’t make the opposite and more tragic mistake of assuming you can’t bring in revenue before some randomly predetermined date.

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