“This year we’re going to finally lay down a marketing plan and stick to it.”
This enthusiastic announcement is then usually followed by pages of complex analysis, graphs and spreadsheets. Weeks and months of planning. More speeches.
Then, before you know it, it’s the end of the year.
Start. Pick something simple, actionable and attainable. Get it out there. Then pick the next tactic. Get that out there as well.
Marketing is not a research project or exercise in theoretical applications. It’s action. It’s experimenting with ways to solve more people’s problems. It’s trying something that may not work the first, second or third time. It’s adaptation. Evolution.