The Lead Ladder
“The Lead Ladder helped me focus my business development strategy and execution into a powerful, repeatable, and highly adaptable process. I’ve read dozens of books on the topic, but Marcus’s system clarified my approach in a brand-new way that brought me results almost immediately. I very strongly recommend this book to anyone who markets or sells a professional service.”
Jack H. Cage, Senior Client Partner, Technology Markets, Korn/Ferry International
Available at Amazon.com.
Creating a Strong Lead Generation Offer (ebook)
But how do we define strong offer? Is it one that attracts more leads overall, or brings in immediate sales, or fills your pipeline with long-term prospects?
The right answer depends on your specific situation. Click here to learn more…