Spend Less Time on Marketing, and More Time Working With Your Ideal Clients
Marketing Consulting for Busy Trainers, Consultants, and Coaches
Schedule your free Marketing Strategy Kickstart call to start designing your marketing around your ideal clients.
Available in US and Canada only.
Tired of Spreading Yourself Thin Trying to Be Everything to Everybody?
Continuing to grow a successful training, consulting, or coaching business isn’t about adding layers of complexity or putting more tasks on your to-do list.
It’s about doing “less but better.”
Simplifying your marketing approach, narrowing your focus, and being the obvious choice for the types of clients you love to work with.
As a marketing consultant with more than 20 years of B2B experience, I can help you spend less time on marketing and more time working with your ideal clients.
Simplify Your Marketing
Design your marketing plan around the 20% of actions that deliver 80% of the impact.
Attract More of Your Ideal Clients
Fine-tune your positioning strategy by clearly defining your ideal client type, the specific challenges they face, and the exact ways you help them overcome those challenges.
Craft a Compelling Message
Cut through the noise by making your ideal prospects the hero of your story.
Reach the Right Prospects
Create targeted marketing campaigns and thought leadership content that increase the impact of your unique expertise.
What would “less but better” look like for your training, consulting, or coaching business?
Step 1
Marketing Strategy Kickstart
What’s the fastest way to design your marketing around your ideal clients?
You start with getting clear about the big picture—where you are today, where you want to be tomorrow, and the steps you’ll need to take to get there.
Together, we’ll:
- Define exactly what success looks like for you.
- Uncover some of the marketing bottlenecks that may be holding you back.
- Create a plan to help you spend less time on marketing and more time working with your ideal clients.
Step 2
80/20 Marketing Assessment
Before you can fine-tune your marketing results, you’ll need to know exactly where to focus your attention so you can double down on what’s working best, and stop getting sidetracked by all the “urgent but not important” tasks that take up most of your time.
Think of your marketing as a system of interconnected steps, each one relying on the others to maximize overall performance.
The 80/20 Marketing Assessment will help you:
- Discover the bottlenecks and weak spots in your marketing that may be holding you back.
- Prioritize and double down on the leverage points and opportunities in your existing marketing approach.
- Quickly build momentum by focusing on the parts of your marketing that will have the greatest impact.
Step 3
The 90-Day Marketing Pivot
Now that you’re clear about how to get the most impact from your marketing, it’s time to put that plan into motion.
The 90-Day Marketing Pivot delivers four core outcomes to help you engage the types of prospects who are most likely to become high-value clients.
1) Optimize Your System—double down on the 20% of marketing activities that already get the best results, and minimize (or eliminate) the 80% of actions that just drain your time and energy.
2) Fine-tune Your Positioning Strategy—clearly define the types of prospects and clients who are the best fit for your unique mix of strengths and solutions, including the specific challenges they face and the exact ways you help them overcome those challenges.
3) Craft a Compelling Message—know exactly what to say (and why you’re saying it) so you can write effective marketing copy and content that cuts through the noise and engages the right prospects.
4) Reach Your Ideal Clients—create targeted marketing campaigns and thought leadership content that increase the impact of your unique expertise.
Marketing Strategy Kickstart
Includes one session (45-60 min)
Cost: Free
Available in US and Canada only.
80/20 Marketing Assessment
Includes two sessions (60-90 min each)
Cost: $479
The 90-Day Marketing Pivot
Includes 12 weekly sessions (60-90 min each)
Cost: $5,835
100% Money-Back Guarantee
Get a full refund for any reason within 90 days of purchase—no questions asked.
Start Here
Schedule your free Marketing Strategy Kickstart call to start designing your marketing around your ideal clients.
Available in US and Canada only.
marcusschaller.com 