Fractional Marketing

Fractional Marketing Support

For Growing Training, Consulting, and Coaching Businesses

Expand the reach and impact of your unique expertise—without needing to invest in a full-time marketing hire.

As your Fractional Marketing Director, I’ll help you:

Craft the type of targeted messaging and content that lead to more conversations with your ideal prospects.
Create and manage your marketing campaigns and thought leadership content.
Develop new target markets and offers to help drive growth.

Strategy

We’ll work together to:

Fine-tune your positioning, messaging, and content strategy based on your team’s unique competitive strengths.
Create strategic project briefs that help ensure success by designing campaigns and content around your ideal client type, the specific challenges they face, and how you’ll help them overcome those challenges.
Consistently execute on the 20% of marketing activities that bring in the majority of new business.

Copy

I’ll craft brand messaging, website content and landing pages, lead generation campaigns, and other marketing collateral that:

Cut through the noise by focusing on the specific challenges and outcomes your ideal prospects care about most.
Attract more inbound leads by engaging the types of prospects most likely to become high-value clients.
Increase conversions by nurturing prospects through your marketing funnel.

Content

I’ll help you produce content that expands the reach and impact of your team’s unique expertise, including:

Guides, case studies, and social media posts.
Podcasts, videos, and slide decks.
Newsletters and other subscription-based content.

Fractional marketing services are available by monthly retainer. Fees are based on scope of work, and include weekly planning sessions and additional strategy calls as needed (via Zoom).

To view samples of past projects, click here.

For over 20 years, I’ve been helping entrepreneurs and marketers overcome obstacles to growth.

Here’s what some of my coaching, marketing consulting, and messaging strategy/copywriting clients have to say about working with me.

“Marcus is that special type of copywriter: a blend of collaborative and outside thinking. By working this way, you realize it’s the only way to work, and it makes the content so much better.”

Ryan Radcliff, Director of Product Marketing, SupportLogic

“Marcus has a thoughtful and methodological approach for defining the ‘why’ behind long-form branded content, to ultimately attract the right audience/your ICP.”