Process and Pricing For Fractional Marketing Support
Spend Less Time on Marketing and More Time Working With Your Ideal Clients
Too many professional services companies overwhelm themselves with complicated marketing strategies, disjointed tactics, and endless to-do lists.
Constantly adding more, but accomplishing far less.
With so many moving parts to keep up with, critical strategic decisions end up falling through the cracks, leaving companies struggling to engage the right prospects and drive predictable sales growth.
To consistently attract your ideal clients, you need to stop chasing “more” and focus on building a strong foundation. A positioning and messaging strategy that clearly defines your ideal client type, the specific challenges they face, and the exact ways you can help them overcome those challenges.
As your fractional marketing director, I’ll design and manage a targeted marketing plan that will lead to more sales conversations with your ideal prospects.
Process
Advising
I’ll help you define the specific types of clients who are the best fit for your company’s particular competitive strengths.
Messaging
We’ll work together to create customer-centric messaging and content that makes you stand out as the obvious choice to your ideal prospects.
Managing
I’ll oversee a messaging, offer, and campaign plan that moves more prospects through the buyer’s journey, boosts conversion rates, and increases lifetime customer value.
Successful marketing isn’t about constantly adding “more.” It’s about engaging the right prospects with the right message at the right time.
One-size-fits-all marketing approaches attempt to squeeze you into someone else’s box, rather than design the right positioning and messaging strategies based on your specific goals, needs, and resources.
And while no two marketing approaches will look exactly alike, following the right framework will help ensure that we focus on the actions that have the greatest impact on your sales and revenue.
Pricing
Strategy
For clients looking for an advisor to help them make better marketing strategy and messaging decisions.
- Hourly rate: $225
Fractional
For clients needing ongoing advising, messaging, and marketing management.
- 20-hour package: $2,500 ($125/hour)
- 40-hour package: $4,400 ($110/hour)
- 80-hour package: $7,600 ($95/hour)
FTE
For clients looking for a 1099 full-time equivalent Marketing Director (40 hours/week).
- Flat monthly rate: $9,150 (subject to availability)
*Prepaid by credit card or ACH. Hours are usable up to 90 days from purchase.
For over 20 years, I’ve been helping B2B companies, entrepreneurs, and marketers overcome obstacles to growth.
As a fractional marketing director, advisor, and messaging strategist, I’ve worked with a wide range of clients throughout my career, including software companies fighting for a piece of an intensely competitive global market, established entrepreneurs whose growth has stalled, and startups designing their marketing strategy from the ground up.
“Marcus really helped us build the frameworks to run efficiently and be more productive. It’s like getting a lesson in better messaging and story framing while also building things faster.”
Ryan Radcliff, Director of Product Marketing, SupportLogic
“Marcus has a thoughtful and methodological approach for defining the ‘why’ behind long-form branded content, to ultimately attract the right audience/your ICP.”
Haley Hebert, Co-Founder, Team 201
“His enthusiasm for continuous learning, coupled with his innate ability to take the initiative, makes Marcus a tremendous asset to any team.”
Tim Horak, Director of Government Solutions, EagleView
“I highly recommend his services to anyone who is looking to create high-quality content that is approachable and engaging for global audiences.”
Caitie Gonzalez, Marketing Communications Manager, FastSpring
Questions?
Let’s schedule a call to explore your options, answer any questions you may still have, and design a plan based on your unique needs.
marcusschaller.com 