Will You Focus Your Messaging?
Even when they know their mission, the problems they want to solve, and the types of customers they want to serve, many trainers, consultants, and coaches still struggle with their messaging.
Instead of doubling down on their strengths and focusing on a highly-targeted niche, they cling to the typical “all things to all people” messaging approach.
Or worse, they default to making their messaging all about their own story (“we’re the leading blah blah blah”) instead of framing their offer in a way that best relates to the problems, needs, and wants of their ideal customers.
As a result, they end up with generic messaging that fails to cut through the noise, and engage the right prospects with the right offer at the right time.
Think about all the marketing messaging you ignore because it’s simply not relevant to you. Unless you’re able to articulate exactly how your offer helps potential customers solve their problem, you’ll be irrelevant to them as well.
The antidote to this kind of generic approach is to create a customer-driven strategic narrative that guides your core messaging—the specific value props, selling points, hooks, and benefits you’ll focus on in order to attract your ideal customers.
Get the strategic narrative right, and the rest of your marketing will fall into place much more easily.
What Gets in the Way?
- Trying to appeal to every possible customer type equally.
- Trying to satisfy too many stakeholders and decision-makers, each with a different perspective about what the business should focus on.
- Skipping past the strategy step and jumping straight into writing copy.
To Make the Right Decision, Ask Yourself…
- Has my business’s growth stalled because my messaging isn’t focused on the right mission, problems, and prospects?
- What would happen if I shifted my messaging to focus on my mission, the problems I solve, and the needs of the ideal customers I want to serve?
- What am I willing to do differently starting today?
Schedule Your Complimentary Strategy Call
If you’d like to explore ways to design a more targeted, effective messaging strategy, I’d be happy to help guide you through some of the obstacles that may be keeping you stuck.
Hit a Plateau in Your Training, Consulting, or Coaching Business?
Subscribe for weekly troubleshooting guides and tips to help you:
- Find and fix the weak spots in your marketing that are holding you back
- Fine-tune your positioning and marketing strategy
- Start growing again by attracting more of your ideal customers
For over 20 years, I’ve been helping entrepreneurs and marketers overcome obstacles to growth.
Here’s what some of my coaching, marketing consulting, and messaging strategy/copywriting clients have to say about working with me.
“Marcus takes a first principals/story arc approach to all work, and really helped us build the frameworks to run efficiently and be more productive.”
Ryan Radcliff, Director of Product Marketing, SupportLogic
“Marcus has provided a lot of clarity and challenge to my ideas…really helped me dig through a few difficult places as I’m building my business.“
Kincy Clark, Co-Founder at OneStudy.ai
“I have been truly impressed with the positive feedback received from both our internal team and external stakeholders on Marcus’s work.”
Tim Horak, Director of Government Solutions, EagleView
“Marcus ended up “nailing” the thing I had to get back to to make the whole endeavor work. (And in a much more graceful way than how I’ve been approaching it.)”
Melanie D’Arcy, Freelance Copywriter
marcusschaller.com 