Copywriting and Content Marketing

For Growing Training, Consulting, and Coaching Businesses

Expand the Reach and Impact of Your Team’s Unique Expertise With Targeted Marketing Campaigns and Content

Having trouble crafting the type of targeted messaging, campaigns, and content that spark conversations with the right prospects?

Effective copywriting and content creation aren’t about clever wordplay, gaming social media algorithms, or mastering ChatGPT prompts.

They’re about your positioning strategy behind the words.

To create messaging and content that lead to new engagements, you need to focus on a clearly defined ideal client type, the specific challenges they face, and the exact ways you can help them overcome those challenges.

As a marketing strategist and copywriter with more than 20 years of B2B experience, I’ll help you craft the type of targeted messaging and content that lead to more conversations with your ideal prospects.

Copy

I’ll craft brand messaging, website content and landing pages, lead generation campaigns, and other marketing collateral that:

  • Cut through the noise by focusing on the specific challenges and outcomes your ideal prospects care about most.
  • Attract more inbound leads by engaging the types of prospects most likely to become high-value clients.
  • Increase conversions by nurturing prospects through your marketing funnel.

Content

I’ll help you produce content that expands the reach and impact of your team’s unique expertise, including:

  • Guides, case studies, and social media posts.
  • Podcasts, videos, and slide decks.
  • Newsletters and other subscription-based content.

Available by project or monthly retainer.

Fees are based on scope of work, and include weekly planning sessions and additional strategy calls as needed (via Zoom).

To view samples of past projects, click here.

Let’s Chat

Schedule a complimentary intro call to explore ways we can work together to:

  • Fine-tune your positioning, messaging, and content strategy.
  • Craft targeted brand messaging, website content and landing pages, lead generation campaigns, and other marketing collateral.
  • Produce content that expands the reach and impact of your team’s unique expertise.
Schedule Here