Copywriting and Content Marketing
Targeted B2B Marketing Campaigns and Thought Leadership Content
Effective copywriting and content creation aren’t about clever wordplay, gaming social media algorithms, or mastering ChatGPT prompts.
They’re about your positioning strategy behind the words.
To create messaging and content that lead to new business, you need to focus on a clearly defined ideal client type, the specific challenges they face, and the exact ways you can help them overcome those challenges.
As a fractional marketing director and freelance copywriter with over 20 years of experience, I specialize in helping B2B companies craft the type of targeted messaging and content that lead to more sales conversations with their ideal prospects.
Copy
I’ll craft brand messaging, website content and landing pages, lead generation campaigns, and other marketing collateral that:
- Cut through the noise by focusing on the specific challenges and outcomes your ideal prospects care about most.
- Attract more inbound leads by engaging the types of prospects most likely to become high-value clients.
- Increase conversions by nurturing prospects through your marketing funnel.
Content
I’ll help you produce content that expands the reach and impact of your team’s unique expertise, including:
- Guides, case studies, and social media posts.
- Podcasts, videos, and slide decks.
- Newsletters and other subscription-based content.
Available by project or monthly retainer.
Fees are based on scope of work, and include weekly planning sessions and additional strategy calls as needed (via Zoom).
To view samples of past projects, click here.
Schedule an Intro Call
For over 20 years, I’ve been helping B2B companies, entrepreneurs, and marketers overcome obstacles to growth.
As a fractional marketing director, advisor, and messaging strategist, I’ve worked with a wide range of clients throughout my career, including software companies fighting for a piece of an intensely competitive global market, established entrepreneurs whose growth has stalled, and startups designing their marketing strategy from the ground up.
“Marcus really helped us build the frameworks to run efficiently and be more productive. It’s like getting a lesson in better messaging and story framing while also building things faster.”
Ryan Radcliff, Director of Product Marketing, SupportLogic
“Marcus has a thoughtful and methodological approach for defining the ‘why’ behind long-form branded content, to ultimately attract the right audience/your ICP.”
Haley Hebert, Co-Founder, Team 201
“His enthusiasm for continuous learning, coupled with his innate ability to take the initiative, makes Marcus a tremendous asset to any team.”
Tim Horak, Director of Government Solutions, EagleView
“I highly recommend his services to anyone who is looking to create high-quality content that is approachable and engaging for global audiences.”
Caitie Gonzalez, Marketing Communications Manager, FastSpring
marcusschaller.com 