Targeted Business Development For Your Marketing Agency
Looking For an Experienced Business Development Professional?
Leading a boutique marketing agency can feel like you’re juggling multiple full-time roles at once. Working nonstop to:
- Set yourself apart in a crowded market.
- Adapt to constantly changing client needs.
- Deliver specialized expertise, unique strategic insights, and outstanding creative work.
- Lead your team and retain top talent.
- Handle the countless other day-to-day needs of your business.
…all while trying to keep up with the essential sales and marketing activities needed to grow your client base.
Consistently identifying, engaging, nurturing, and closing new business takes tremendous effort. But with all the urgent issues on your plate, it can feel impossible to find the time and energy to do more than the bare minimum.
So what do you do when you can’t do it all?
You find someone you can trust to own the critical business development role—a self-driven, experienced team member who will represent your agency with integrity, professionalism, and purpose—so that you can focus on the big picture.
Looking For the Right Person to Join Your Team and Help You Attract More of Your Ideal Clients?
Over the past 20+ years, I’ve engaged and served a wide range of marketing clients, including software companies fighting for a piece of an intensely competitive global market, established entrepreneurs whose growth has stalled, and startups designing their marketing strategy from the ground up.
I’m now looking to leverage my sales and marketing skills with a full-time business development role for a founder-led, boutique marketing agency (either remote for a US-based company, or hybrid/onsite in Columbus, OH).
Think we might be a good fit? Let’s schedule an intro call.
I believe that selling is an act of generosity. We succeed by creating value, building relationships, and helping people overcome the obstacles that stand between where they are today and where they want to be tomorrow.
How I Can Help You Grow
Sales Activities
- Research and manage a database of targeted prospects based on your ideal client profiles.
- Prospect for new clients and proactively engage decision makers by email, phone, social media, and direct mail.
- Nurture prospects throughout the entire buyer’s journey, finalize the sale, and work with the team to onboard new clients.
- Help build strong, long-term client relationships to maximize lifetime value.
- Identify and coordinate speaking opportunities, podcast guest appearances, and strategic partnerships.
Marketing Activities
- Write messaging copy and content for your website, case studies, email campaigns, ads, and other sales/marketing collateral.
- Help create thought leadership content to expand the reach and impact of your unique expertise and provide additional value to existing clients.
- Manage social media profiles, website content, paid ads, and automated email campaigns.
Skills
Prospecting
Initiating sales conversations with potential clients via direct outreach and referrals.
B2B Sales
Bringing in new business by building relationships, earning trust, and helping prospects make the best decision based on their specific goals and challenges.
Marketing Strategy
Developing a targeted positioning and messaging framework based on your agency’s unique offers and ideal customer types.
Copywriting
Crafting targeted copy for product/service landing pages, case studies, ad campaigns, prospecting emails, and other marketing and sales collateral.
Content Marketing
Creating long- and short-form lead generation offers, ebooks, blog posts, slide decks, newsletters, podcasts, and webinars.
Social Media Marketing
Planning paid and organic B2B campaigns for LinkedIn and other social channels.
Marketing Platform Management
Managing content, campaigns, and contacts using LinkedIn Sales Navigator, WordPress, Mailchimp, and HubSpot CRM.
Video and Podcast Production
Producing and editing audio/video content using Adobe Illustrator, Photoshop, and Premiere Pro.
For over 20 years, I’ve been helping B2B companies, entrepreneurs, and marketers overcome obstacles to growth.
“Marcus really helped us build the frameworks to run efficiently and be more productive. It’s like getting a lesson in better messaging and story framing while also building things faster.”
Ryan Radcliff, Director of Product Marketing, SupportLogic
“Marcus has a thoughtful and methodological approach for defining the ‘why’ behind long-form branded content, to ultimately attract the right audience/your ICP.”
Haley Hebert, Co-Founder, Team 201
“His enthusiasm for continuous learning, coupled with his innate ability to take the initiative, makes Marcus a tremendous asset to any team.”
Tim Horak, Director of Government Solutions, EagleView
“I highly recommend his services to anyone who is looking to create high-quality content that is approachable and engaging for global audiences.”
Caitie Gonzalez, Marketing Communications Manager, FastSpring
Podcast
Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business.
Podcast: https://podcasts.apple.com/us/podcast/attract-your-ideal-clients/id1627761593
Next Steps
Think we might be a good fit? Let’s schedule an intro call.
marcusschaller.com 