What’s Your Authentic Mission?
Trainers, consultants, and coaches often make marketing decisions based on external conditions, competitors, and other people’s opinions—rather than following their own internal sense of vision, calling, purpose, and strengths.
But without a clear understanding of what authentically drives you, it’s much harder to communicate your value in a way that will resonate with potential customers.
Your calling is a combination of all the attributes and elements that make up the theme of “you”—your talents, skills, interests, and ways that you authentically express yourself as a unique individual.
Living in Alignment With Your Calling:
- Connects you with your most engaged, effective, and generous version of yourself.
- Drives you to build a business that’s a creative expression of your calling.
- Allows you to play to your strengths and lean into your greatest competitive advantages.
- Provides an inner compass that’s calibrated to your core themes of purpose and highest contribution.
- Creates value for others by solving problems and driving change.
- Makes it easier to stay focused on what matters so you can keep moving in the right direction.
- Puts you into states of effortless flow—when you’re so completely engaged in a meaningful task that everything else (even your sense of “self”) seems to melt away.
What Gets in the Way?
- Clinging to external validation that keeps you stuck in “group think.”
- Not trusting your own intuition, or allowing others to make you feel like you’re being selfish by following your calling.
- Succumbing to imposter syndrome and other limiting beliefs that tell you you’re not good enough to create something uniquely your own.
- “Leaving your options open” and other excuses for not creating a clear vision for what you really want.
To Make the Right Decision, Ask Yourself…
- Has my business’s growth stalled because I’ve allowed myself to be blown off course by external forces and other people’s opinions?
- What would happen if I started following the guidance of my authentic mission (vision, calling, purpose, and strengths)?
- What am I willing to do differently starting today?
Schedule Your Complimentary Strategy Call
If you’d like to explore ways to better align your marketing and mission, I’d be happy to help guide you through some of the obstacles that may be keeping you stuck.
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For over 20 years, I’ve been helping entrepreneurs and marketers overcome obstacles to growth.
Here’s what some of my coaching, marketing consulting, and messaging strategy/copywriting clients have to say about working with me.
“Marcus takes a first principals/story arc approach to all work, and really helped us build the frameworks to run efficiently and be more productive.”
Ryan Radcliff, Director of Product Marketing, SupportLogic
“Marcus has provided a lot of clarity and challenge to my ideas…really helped me dig through a few difficult places as I’m building my business.“
Kincy Clark, Co-Founder at OneStudy.ai
“I have been truly impressed with the positive feedback received from both our internal team and external stakeholders on Marcus’s work.”
Tim Horak, Director of Government Solutions, EagleView
“Marcus ended up “nailing” the thing I had to get back to to make the whole endeavor work. (And in a much more graceful way than how I’ve been approaching it.)”
Melanie D’Arcy, Freelance Copywriter
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