You’re not sure how it happened…

That 46-page marketing plan, the one you’ve been staring at for the past hour, has actually left you feeling LESS confident about your company’s immediate future.

All those impressive graphics and diagrams.

All the endless checklists and action steps and decisions that someone (???) needs to be on top of. Every single day.

All the bold claims about conversion rates and optimization and ROI.

And yet…

Very little of it feels doable.

Having a detailed marketing plan was supposed to make things easier for you. To help you see the path ahead. To give you clarity about what to do, when to do it, and why it matters.

The truth? Your marketing plan has morphed into something that’s actually far more overwhelming than it is illuminating.

So there you are, an hour into wrestling with this jargon-stuffed monster of a document.

And then you notice that one section stands out from all the noise. At first, you’re not sure why. But as you go back to read that section again, your mood starts to lift just a little.

It’s the part of the marketing plan that was hidden in plain sight, and that you recognize as something you and your team have already been doing quite well.

Maybe it’s the part that focuses on finding more speaking opportunities. Or building a list of highly-targeted ideal prospects based on your company’s competitive strengths. Or leveraging your mountains of internal data to create truly valuable thought leadership on LinkedIn.

Whatever it might be, there’s a glimmer of hope.

Buried in that 46-page marketing plan, under all the diagrams and jargon and big promises, is a marketing action that you KNOW how to do well. That you KNOW you can do consistently. And that you KNOW works for your unique business with your unique approach and your unique target market.

You go from staring blankly at an endless sequence of nearly meaningless words in a Google Doc, to scanning for other examples of these types of focused, strength-based marketing activities.

And you find them.

Feeling a jolt of renewed hope about what’s possible, you start copying and pasting these standout ideas into a new marketing plan.

A marketing plan that focuses on the 20% of effort that will give you 80% of the impact.

A marketing plan that inspires new insights, new approaches, and new opportunities that double-down on what’s already working well.

A marketing plan that actually feels DOABLE.