Generating organic traffic from Google or AI searches can be one of the most frustrating marketing challenges you’ll ever face.

That’s especially true for corporate training and professional services companies that haven’t homed in on a targeted niche.

• The first issue: Are your ideal prospects even actively searching for your type of solution?
• The second issue: Is there anything truly unique about the client problems you solve and your approach to solving them? Or are you competing for search traffic with hundreds of other companies offering a similar product, service, or experience?

As frustrating as SEO can be, there are a lot of lessons to be learned from people who have made it work (even if through trial and error).

In this quick video, Shannon Russell shares her own SEO success story as a LEGO® Serious Play® Facilitator.