How do you make a non-marketer’s eyes glaze over?

Mention marketing strategy.

As in, “our first step will be to spend the next 3 months developing a new marketing strategy.”

For many people, talking about ICPs, positioning, and target markets is as about as exciting as talking about preparing their taxes.

And yet, just like taxes, skipping the strategy step can end up costing companies a lot of time and money in the long run.

In this quick video, Ross Johnson shares:

• Why so many B2B company leaders skip past the “marketing strategy” step
• The essential strategy components to focus on
• The cost of skipping past strategy