In Part 1, we covered:

• How every B2B company founder has their own unique style and personality (just like the rest of us)
• What can happen when the company’s future no longer aligns with that founder’s special mix of strengths and weaknesses

In this quick video, Jackie Bebenroth shares:

• How you can tell if a rebrand is even necessary
• What B2B buyers tend to care about most
• Other signs that you may need a brand refresh