Every B2B company founder has their own unique style and personality (just like the rest of us).

But what happens when that company grows or is sold? When the company’s future no longer aligns with that founder’s special mix of strengths and weaknesses?

In this quick video, Jackie Bebenroth shares:

• What can happen when a B2B company outgrows its original brand story
• How founders can best help their team develop the company’s new brand story
• What can get in the way of that transition