I know it’s sometimes hard for us marketing nerds to believe. But for most B2B founders, the “strategy” step of creating their marketing is BORRRRINNNNNG!

That doesn’t change the fact that developing the right strategy is still essential in order to create marketing that actually works (and doesn’t waste a ton of your money in the process).

In this quick video, Rachel Randall shares:

• Common misconceptions B2B founders have about marketing strategy
• What happens when founders skip the “strategy” step
• The most important strategic details to focus on