For B2B founders, Account-Based Marketing (ABM) can seem like one of those squishy industry terms that just means “complicated” and “expensive.”

But the right ABM approach can absolutely transform your marketing results…and it doesn’t have to be complex or cost a lot of money.

In this quick video, Libby Micheletti shares:

• What ABM is at its core, and why B2B founders should care
• The basic guiding principles behind ABM
• Why marketing and sales team alignment is critical
• How B2B founders can approach ABM in a way that’s not overwhelming