Many B2B founders are still on the fence about podcasting.

They wonder about things like:

• Will it be worth the time and effort?
• Will we be able to stick with it over the long term?
• Will it actually help us attract enough of our ideal prospects to justify the investment?

These are all important questions to ask yourself. After all, not every B2B podcast is successful.

But if you value building relationships and sharing high-quality thought leadership content, starting a podcast could be one of the best marketing decisions you ever make.

Scott D’amico, President of Communispond, launched “Communicast: A Communication Skills Podcast” back in 2021, and has recently passed the 100 episode mark.

In this quick video, Scott shares:

• The specific business reasons Communispond launched the podcast
• How much time and money it costs to produce
• The podcast’s impact on Communispond’s growth