Do your ideal prospects see your company as the obvious and best choice?

Do they read through your website and say “Yes! That’s the exact problem I’m trying to solve!”?

Do they get just a little excited (and a bit more hopeful) at the thought that your solution may offer a light at the end of the tunnel?

Or…

Do they just lump you in with the rest of the “vendors”? All those B2B companies that seem to focus on one thing.

Themselves.

The same tired, cliché, and self-serving story about how long they’ve been in business, their commitment to excellence and customer service, their amazing culture.

And how all these claims somehow make them different and better than their competition.

You don’t stand out as the obvious choice by making generic claims. You stand out by telling the right story. One that focuses on your ideal prospects and their unique goals, beliefs, and challenges.

But to do that, you first need to see your website’s core messaging from a completely different perspective.

Theirs.