How do you make a great first impression when your ideal prospects visit your website for the first time?

1: Tell the Right Part of the Story First

The part that’s all about your ideal prospect. Their quest, their beliefs, their challenges.

Make them the hero of the story.

They’ll be much more likely to believe that you can help them AFTER you’ve demonstrated that you understand their story better than anyone else.

2: Be Crystal Clear

Clearly express what you do, who you do it for, and how you do it better than the competition.

Think about the last time you were shopping around for a professional service, manufacturer, or tech product. You land on a company’s website and start scrolling through the homepage to figure out:

• What they specifically do
• What specific problems they solve
• Who they specifically solve those problems for

How long does it usually take before you decide to bounce? 5 seconds? 15 seconds?

3: Find the Gaps

Many B2B websites tend to have hard to spot design, messaging, and technical gaps that can leave a poor first impression and make it much harder to start earning trust.

Remember the last time you were shopping online for a business product or service? How many websites…

• Looked great, but had generic messaging that didn’t resonate with you at all?
• Had messaging that was targeted to your needs, but also had a clunky layout and sloppy page structure that made it hard to find the answers you were looking for?
• Loaded quickly, but was unpleasant to look at and even harder to read?

To quickly earn trust and move buyers to take the next step, your site doesn’t just need to look great. It needs to have a targeted message as well as provide a seamless user experience.

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Want to stand out as the obvious choice?

Let’s explore ways to fine-tune your company’s messaging and uncover the gaps that may be stopping you from attracting more of your ideal prospects.