The most effective B2B websites do one thing really well…

They earn trust with the right prospects. And not just “eventually.”

From the very first moment.

When a prospect visits your website, you have a few short seconds to start earning their trust by clearly telling them what you do, who you do it for, and how you do it better than the competition.

Unfortunately, too many B2B websites seem to be designed to do the opposite, making a bad first impression with clunky design and vague messaging.

The result? A bad initial experience that can lead prospects to assume that the company’s products and services must be inadequate as well.

Think about the last time you were shopping around for a professional service, manufacturer, or tech product. You land on a company’s website, and start scrolling through the homepage to figure out:

• What they specifically do
• What specific problems they solve
• Who they specifically solve those problems for

The seconds tick by, your patience wearing thinner as you slog through the cluttered layout, generic messaging, and confusing navigation.

How long does it usually take you before you decide to bounce? 5 seconds? 15 seconds?

What if your own ideal prospects are seeing your company’s website the exact same way?

Try this little experiment: Imagine you are your own ideal client type. Go visit your website, scan your homepage and primary landing pages, and answer the following questions as honestly and objectively as possible…

• Is this about me (the ideal prospect)?
• Does this speak directly to my needs, goals, and challenges?
• Is there any reason I should choose this company over any other?

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Want to stand out as the obvious choice?

Let’s explore ways to fine-tune your company’s messaging and uncover the gaps that may be stopping you from attracting more of your ideal prospects.