It can sometimes feel like there are millions of potential training, consulting, or coaching clients you could try to engage with.

But the hard fact remains that you only have so much bandwidth. So much time in the day. You can’t possibly try to reach or serve all the potential clients out there.

So how do you decide where to focus your energy? How do you pick the right niche for you?

You start with the marketing methods that feel most aligned with your own strengths. That could be a combination of speaking at events, appearing on podcasts, writing articles, doing cold outreach, building a network on LinkedIn, or any number of marketing tactics available to you.

The key is to embrace an authentic approach, allow room for trial and error without judgment, and be open to pivoting your strategy when needed.

Julie Tritch and Emily Adams, co-founders at Transformative Leadership, recently joined me on the Attract Your Ideal Clients podcast to share their insights on:

• Embracing an authentic approach to marketing and selling your services.
• Doing what feels like the right fit for both you and your clients.
• The importance of making sure that your business is aligned with your true nature and values.

If you’re struggling to figure out where to focus your time and energy, I hope you’ll find this conversation helpful!

Listen here: https://spotifycreators-web.app.link/e/tY13GdlAuOb

Watch the full episode on YouTube: https://youtu.be/x4Xq1zpQJVc