Your ideal clients may all have similar challenges that you can solve. But each of them experiences those challenges in slightly different ways.

Bill Lennan from 40 Percent Better joined me on the Attract Your Ideal Clients podcast to talk about how he attracts his ideal training clients, including creating marketing content that moves prospects past their blind spots, helping them overcome emotional blocks to taking action, and the importance of putting in the reps by talking to lots of potential clients..

Listen to the episode: https://spotifycreators-web.app.link/e/heERN44qOOb.

Connect with Bill at https://www.linkedin.com/in/wblennan/.