Picture your ideal client. The type of person who…

• You love working with.
• Loves working with you.
• Gets tremendous value from your services.
• Happily pays your fee.
• Refers new clients to you.
• Leaves you glowing reviews.

Now imagine YOU’RE that person, and think about exactly why you (as a client) would value your training, consulting, or coaching. Think about how it specifically helps you overcome tough challenges and achieve hard-to-reach goals.

In other words, why would YOU pay YOU to help YOU reach your objective?

Got a clear picture? Great!

Now, set a timer for 30 seconds, and look at your website as if you’re seeing it for the first time.

• What’s your initial impression?
• How closely does your marketing messaging align with the needs and desires of your ideal clients?
• Does it feel like it focuses on the client’s story, or the trainer/consultant/coach’s story?
• Does it clearly describe the challenges your ideal clients face and how you’ll help them overcome those obstacles?
• Does it feel specifically relevant to your ideal clients, or does it come across as somewhat generic?

If there’s a gap between your message and the specific needs/wants/desires of your ideal clients, then this is where you’ll want to focus all your marketing effort before writing another social media post, attending another networking event, or reaching out to another prospect.

It makes no sense to invest precious time and money trying to engage with your ideal clients if you can’t clearly communicate how and why you can help them solve their specific problem.