On today’s episode of the Attract Your Ideal Customers Podcast, we’re talking about the importance of defining your target audience and ideal customer profile (ICP) to help you grow your training, consulting, or coaching business.
We cover:
- What exactly is an ICP?
- Why defining and focusing on the right ideal customer profile is so critical to building your business
- Some common ICP related challenges, and how to overcome them
Joining me on the panel today are:
- Marisa Shadrick, Online Traffic Strategist, Copywriter, and Personal Brand Coach at Amplify Your Authority (https://www.linkedin.com/in/marisashadrick)
- Lorri Klassen, Social Media Marketing Specialist at Klassen Marketing Co. (https://www.linkedin.com/in/lorriklassen)
- Natalie Heckendorn, Director of Product Marketing at CSG (https://www.linkedin.com/in/natalie-heckendorn-marketer)
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marcusschaller.com 
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