You probably have dozens of direct competitors. Other companies selling relatively similar products and services, with similar features, and at similar price points.

And all fighting tooth and nail for the same customers.

Most competitive strategies focus on things like building a distinct brand, developing messaging that resonates with your ideal customers, and creating amazing products that those customers can’t live without.

And while your branding, messaging, and products are all key pieces of the puzzle, there’s something that’s even more critical to your company’s long-term success…

Your problem-solving process.

Creating a sustainable competitive advantage isn’t about any single version of your brand, messaging, or product. Any of those could be rendered obsolete overnight by a new technology or shift in customer needs.

Your true competitive advantage will come from your distinct process for solving the problems related to your brand, your messaging, and your products. Building a repeatable system that enables you to continually flex to new conditions, differentiate your business, and create greater value for customers.

• While your competitors are randomly hacking away at their visual branding, you’ll be focused on understanding how specific brand elements resonate with your target audience.
• While your competitors are relying on AI to write their messaging, you’ll be taking the time to truly understand your customers’ challenges and how to address them in your marketing.
• While your competitors are letting other options in the marketplace dictate their own products’ features and capabilities, you’ll be busy innovating instead of following.

What will you do today to start designing a problem-solving process that can give you a truly sustainable competitive advantage?

Will you think about how you and your team get your best ideas, and begin to build a repeatable system based on that foundation?