In today’s episode, Natalie Heckendorn shares her perspective on how to cut through the noise and attract your ideal customers.

Natalie is the Senior Product Marketing Manager at CSG Forte, a unified payments platform. Her responsibilities include:

• Developing go-to-market strategies spanning all stages of the buyer lifecycle for CSG Forte payments products and solutions.
• Leading the creation of product marketing messaging, frameworks, and go-to-market plans and associated materials.
• Creating core messaging for owned and paid marketing channels.

Listen to the podcast here.

Connect with Natalie on LinkedIn at https://www.linkedin.com/in/natalie-heckendorn-marketer/.