In today’s episode, Eric Holland shares his perspective on how to cut through the noise and attract your ideal customers.

Eric is the head of Product Marketing at CureMint. His day-to-day is a blend of product marketing, competitive intel, and revenue enablement. With a prior life in manufacturing, he’s found a home in SaaS.

Before coming to CureMint, he ran sales enablement at LucidLink, helping drive $3M-$15M ARR during his time.

Listen to the podcast here.

Connect with Eric at https://www.linkedin.com/in/eric-holland-34a779190/.