In today’s episode, Ryan Radcliff shares his perspective on how to design a successful B2B positioning and messaging strategy.

Ryan currently leads product marketing at SupportLogic, an AI company that extracts customer signals from support cases and uses them to predict escalations, extract sentiment, label product issues, and strengthen customer relationships.

Ryan came to product marketing from a background in electrical engineering and technical writing. Inspired by Steve Jobs and Andy Raskin, he has a passion for strategic narrative and product stories. He thrives on quick execution and creativity and loves the impact product marketing can have on a brand.

Listen to the podcast here.

Connect with Ryan at https://www.linkedin.com/in/radcliff/.

Check out SupportLogic at https://www.supportlogic.com/.