Messaging strategy = problem solving.

There’s a story you tell yourself about every messaging problem—a story that’s based on:

• Assumptions
• Preferences
• Biases
• Beliefs
• Emotions

It’s tempting to stop at the first story you come up with. To frame the problem from one narrow perspective.

But effective messaging strategy requires seeing problems from different angles. Exploring each problem to discover multiple stories that lead to a deeper understanding of the problem itself, and spark fresh ideas for better solutions.