A big part of your job is solving hard problems. And that requires time and focus to just think.Continue reading “Time to Think”
A typical corporate brainstorming session: “Let’s come up with some solutions to ‘Problem X.’”Continue reading “Exploring the Problem”
We all want to look smart. To look like we have all the answers.Continue reading “Having All the Answers”
When facing a business problem, do you tend to start by looking for better answers, or better questions?Continue reading “Better Answers or Better Questions?”
We’re wired to fear failure.Continue reading “Facing Your Fears”
There’s the problem, and then there’s your story about the problem.Continue reading “Explore More Stories About the Problem”
Your job = solving hard problems. Luckily, we’re all wired to be brilliant problem solvers. But you may be having a hard time tapping into your natural gifts.Continue reading “Removing the Obstacles to Your Best Ideas”
Does your content provide practical, actionable advice? Does it help your audience overcome their most immediate, top-of-mind challenges?
Or does it focus more on big picture, strategic thought leadership? Insights that focus on their long-term goals, but may not be addressing their most urgent needs?Continue reading “Actionable Advice vs Strategic Thought Leadership”
How much of your marketing messaging is about the bells and whistles of your product, vs speaking to the specific challenges your ideal customers struggle with?
Solution-centric (your product)?
Problem-centric (your customers’ world)?Continue reading “Solution-Centric, or Problem-Centric?”
Consistently creating great content for a single, well-defined audience isn’t easy.
But how do you create great content for multiple audiences at once?Continue reading “Engaging Multiple Audiences”