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Marketing Vs Sales (???)

Marketing Vs Sales (???)

Are your Sales and Marketing teams playing in separate silos?

Continue reading “Marketing Vs Sales (???)”
Author Marcus SchallerPosted on January 11, 2021Categories SlidesLeave a comment on Marketing Vs Sales (???)

Outsourcing Content Creation

Outsourcing Content Creation

How do you outsource content creation without losing control of your content strategy?

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Author Marcus SchallerPosted on January 6, 2021Categories SlidesLeave a comment on Outsourcing Content Creation

Planning a Virtual Event

Planning a Virtual Event

You may be tempted to think “more is better.” More speakers, more content, more days.

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Author Marcus SchallerPosted on January 5, 2021Categories SlidesLeave a comment on Planning a Virtual Event

Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t

Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t

Today I reconnected with Liston Witherill, sales consultant and founder of Serve Don’t Sell.

Continue reading “Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t”
Author Marcus SchallerPosted on January 4, 2021January 4, 2021Categories PodcastLeave a comment on Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t

We Sell Feelings

We Sell Feelings

How do you make your customers feel?

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Author Marcus SchallerPosted on January 4, 2021Categories SlidesLeave a comment on We Sell Feelings

Address The Downside

Address The Downside

Most messaging focuses on our product’s upside. But what about the potential downside?

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Author Marcus SchallerPosted on December 21, 2020December 28, 2020Categories SlidesLeave a comment on Address The Downside

Serving Multiple Customer Types

Serving Multiple Customer Types

B2B OR B2C is challenging enough. But what if you’re B2B2C? Serving both enterprise level companies AND independent professionals?

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Author Marcus SchallerPosted on December 18, 2020December 28, 2020Categories SlidesLeave a comment on Serving Multiple Customer Types

You Are Your Product

You Are Your Product

Are you putting the same effort into marketing yourself as you are into creating marketing for your employer or clients?

Continue reading “You Are Your Product”
Author Marcus SchallerPosted on December 17, 2020December 28, 2020Categories SlidesLeave a comment on You Are Your Product

Best Practices Are Stupid

Best Practices Are Stupid

If you’re going to pay attention to “best practices,” then you better also understand another term: survivor bias.

Continue reading “Best Practices Are Stupid”
Author Marcus SchallerPosted on December 16, 2020December 28, 2020Categories SlidesLeave a comment on Best Practices Are Stupid

Build What You Can Build

Build What You Can Build

Sometimes, you just don’t have months (or years) to create the perfect resource for your customers. You have to build what you can with the time you have.

Continue reading “Build What You Can Build”
Author Marcus SchallerPosted on December 15, 2020December 28, 2020Categories SlidesLeave a comment on Build What You Can Build

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