Which of these marketing tools is most effective?
1. Google Adwords PPC
3. Direct mail
The truth is that the value of any marketing tactic can only be measured by comparing it to other marketing tactics. PPC, blogging, direct mail, or any other marketing tool is neither a good or bad use of your resources. It’s only better or worse than your other options.
Before making any decision about where to focus your limited marketing dollars, you first need to answer 3 critical questions.
How you deal with negative or fake reviews on Yelp, Google or Facebook can make, or break, your online reputation.
The stronger your offer, the more effective your lead generation marketing campaigns will be. Obvious, right?
But how do we define strong offer? Is it one that attracts more leads overall, or brings in immediate sales, or fills your pipeline with long-term prospects?
The right answer depends on your specific situation. Click here to learn more…
The fatal flaw of most B2B marketing strategies is the incorrect assumption that all business purchasing decisions are made purely by logic.
No emotions allowed.
So, based on this erroneous point of view, B2B marketers cut out anything resembling a personality or purpose from their websites, white papers and webinars. In its place, they dump data, facts and graphs. The company with the most facts wins, goes their thinking.
Nothing will kill good content ideas quicker than putting them through the meat grinder of office politics. Content creation by committee guarantees that your ebooks, webinars and blog posts will be ground into bland, vanilla paste. Here’s why…
- Great content takes a stand for an idea, a point of view, a vision of the future. Consensus requires compromise. Two polar opposite goals.
- Pressure to contribute feedback will lead to painstaking searches for meaningless details to criticize.
- It’s impossible to accurately judge content without a clear understanding of the strategy and intended audience.
The opinions that matter most come from your prospects and customers. Write your content for them, not to achieve buy-in from everyone who happens to be employed by your company.