Are your Sales and Marketing teams playing in separate silos?
Continue reading “Marketing Vs Sales (???)”Outsourcing Content Creation
How do you outsource content creation without losing control of your content strategy?
Continue reading “Outsourcing Content Creation”Planning a Virtual Event
You may be tempted to think “more is better.” More speakers, more content, more days.
Continue reading “Planning a Virtual Event”Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t
Today I reconnected with Liston Witherill, sales consultant and founder of Serve Don’t Sell.
Continue reading “Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t”We Sell Feelings
How do you make your customers feel?
Continue reading “We Sell Feelings”Address The Downside
Most messaging focuses on our product’s upside. But what about the potential downside?
Continue reading “Address The Downside”Serving Multiple Customer Types
B2B OR B2C is challenging enough. But what if you’re B2B2C? Serving both enterprise level companies AND independent professionals?
Continue reading “Serving Multiple Customer Types”You Are Your Product
Are you putting the same effort into marketing yourself as you are into creating marketing for your employer or clients?
Continue reading “You Are Your Product”Best Practices Are Stupid
If you’re going to pay attention to “best practices,” then you better also understand another term: survivor bias.
Continue reading “Best Practices Are Stupid”Build What You Can Build
Sometimes, you just don’t have months (or years) to create the perfect resource for your customers. You have to build what you can with the time you have.
Continue reading “Build What You Can Build”