Rule By Committee

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Nothing will kill good content ideas quicker than putting them through the meat grinder of office politics. Content creation by committee guarantees that your ebooks, webinars and blog posts will be ground into bland, vanilla paste.┬áHere’s why…

  1. Great content takes a stand for an idea, a point of view, a vision of the future. Consensus requires compromise. Two polar opposite goals.
  2. Pressure to contribute feedback will lead to painstaking searches for meaningless details to criticize.
  3. It’s impossible to accurately judge content without a clear understanding of the strategy and intended audience.

The opinions that matter most come from your prospects and customers. Write your content for them, not to achieve buy-in from everyone who happens to be employed by your company.