If you’re going to pay attention to “best practices,” then you better also understand another term: survivor bias.Continue reading “Best Practices Are Stupid”
Sometimes, you just don’t have months (or years) to create the perfect resource for your customers. You have to build what you can with the time you have.Continue reading “Build What You Can Build”
“Companies that are able to embrace a new way of thinking creatively will thrive. And those stuck in the analytical past will die.”Continue reading “Analytical vs Creative Thinking”
Your customers can smell a canned email pitch a mile away. Even personalized emails can easily come off as spammy.
So what’s the alternative?Continue reading “Personalizing Your Outreach with Video”