Have you ever come across an expert that was just flat out wrong?
Category Archives: Slides
Automation vs Human Connection
Automation has its place. But has the drive for efficiency diminished our ability to connect in a meaningful way?
Revenue and Urgency
Marketers, repeat after me… RevenueREVENUER.E.V.E.N.U.E.
Marketing Vs Sales (???)
Are your Sales and Marketing teams playing in separate silos?
Outsourcing Content Creation
How do you outsource content creation without losing control of your content strategy?
Planning a Virtual Event
You may be tempted to think “more is better.” More speakers, more content, more days.
We Sell Feelings
How do you make your customers feel?
Address The Downside
Most messaging focuses on our product’s upside. But what about the potential downside?
Serving Multiple Customer Types
B2B OR B2C is challenging enough. But what if you’re B2B2C? Serving both enterprise level companies AND independent professionals?
You Are Your Product
Are you putting the same effort into marketing yourself as you are into creating marketing for your employer or clients?