Ep 3—Are We Playing by Marketing Rules That Don’t Even Exist Anymore?

Randomness plays a much larger role in our success than we might like to think. And that’s for one simple reason: marketing is about people, and people are unpredictable.

As marketers, are we trying to be right about what should work? Or are we trying to learn what actually works?

Continue reading “Ep 3—Are We Playing by Marketing Rules That Don’t Even Exist Anymore?”

Ep 1—Does Expertise Actually Make Us Less Creative?

We assume that being an expert makes it easier to come up with innovative solutions to challenging marketing problems. But what if all that knowledge and experience actually makes it harder to see the best solutions?

Continue reading “Ep 1—Does Expertise Actually Make Us Less Creative?”

See the Solution

Welcome to the See the Solution Podcast

This podcast has one purpose: to help marketers like yourself find and fix the blind spots that stop you from seeing the best solutions to your most challenging marketing problems.

In the upcoming episodes, you’re going to learn simple strategies for finding and fixing those blind spots.

I hope that you’ll join me. Subscribe today by visiting marcusschaller.com/podcast.