Does following marketing best practices actually make us less competitive? If everyone else is doing the same thing, following the same path, is it possible that any advantage a particular strategy or tactic may have offered is now lost?
What if it’s not someone who knows all the answers, but instead knows the right questions? That can dive deep enough into a problem to see the best solution, and understand it at a level that a non-expert can’t.
We assume that being an expert makes it easier to come up with innovative solutions to challenging marketing problems. But what if all that knowledge and experience actually makes it harder to see the best solutions?