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Category: Messaging Strategy

Alignment Bottlenecks

How do you avoid creating unfocused, generic, and watered down marketing? By first aligning on the right “red thread,” a central guiding messaging framework.

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Author Marcus SchallerPosted on June 14, 2022Categories Messaging StrategyLeave a comment on Alignment Bottlenecks

Better Answers or Better Questions?

When facing a messaging strategy problem, do you tend to start by looking for better answers, or by asking better questions?

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Author Marcus SchallerPosted on June 9, 2022Categories Messaging StrategyLeave a comment on Better Answers or Better Questions?

The Stories We Tell Ourselves About Messaging Problems

Messaging strategy = problem solving.

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Author Marcus SchallerPosted on June 8, 2022June 8, 2022Categories Messaging StrategyLeave a comment on The Stories We Tell Ourselves About Messaging Problems

The Misguided “More” Strategy

Persuasive messaging isn’t about adding “more.” More value props, more benefits, more data, more content, more social posts—more noise.

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Author Marcus SchallerPosted on May 13, 2022May 13, 2022Categories Messaging StrategyLeave a comment on The Misguided “More” Strategy

Do They “Get” It?

“People don’t buy the best products, they buy the products they can understand the fastest.” Donald Miller

And the product messaging they understand the fastest is always about them.

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Author Marcus SchallerPosted on May 12, 2022Categories Messaging StrategyLeave a comment on Do They “Get” It?

3 Steps to Bad Messaging

3 steps to creating really bad marketing collateral that nobody reads:

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Author Marcus SchallerPosted on May 11, 2022May 11, 2022Categories Messaging StrategyLeave a comment on 3 Steps to Bad Messaging

Make the Hard Decisions First

An effective messaging strategy starts with making the hard decisions.

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Author Marcus SchallerPosted on April 27, 2022Categories Messaging StrategyLeave a comment on Make the Hard Decisions First

Where’s the Focus?

“Focus your message on the customer, not just your product” is Marketing 101.

And yet…

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Author Marcus SchallerPosted on April 19, 2022Categories Messaging StrategyLeave a comment on Where’s the Focus?

Mixed Messages

If Marketing, Sales, Product, and the CEO all think your messaging should focus on a different thing, the solution isn’t to just combine them together so that everyone’s perspective is included.

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Author Marcus SchallerPosted on April 13, 2022Categories Messaging StrategyLeave a comment on Mixed Messages

Aligning on Messaging

Coming up with compelling messaging is always a team effort. You might start with a sense of what will best resonate with your ideal customers.

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Author Marcus SchallerPosted on April 11, 2022Categories Messaging StrategyLeave a comment on Aligning on Messaging

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Create Clear, Compelling, and Obsessively Customer-Focused Messaging

Marcus Schaller
marcus@marcusschaller.com
614-974-7276

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