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Category Archives: Messaging Strategy

Look at Your Messaging With Fresh Eyes

When you take a cold, hard look at your company’s messaging—the way that you express your brand story, value props, selling points, hooks, and benefits to prospects—what do you see?

Posted byMarcus SchallerFebruary 21, 2023Posted inMessaging StrategyLeave a comment on Look at Your Messaging With Fresh Eyes

The True Cost of Messaging Alignment Bottlenecks

Think about what the lack of alignment around messaging may actually be costing you. How much longer it takes to create successful campaigns and projects, and the lack of impact that unfocused, incoherent messaging has on the people you’re trying to influence.

Posted byMarcus SchallerFebruary 19, 2023Posted inMessaging StrategyLeave a comment on The True Cost of Messaging Alignment Bottlenecks

Prioritizing Your Messaging Alignment Bottlenecks

Don’t spread yourself too thin by trying to fix all of your messaging alignment bottlenecks at once.

Posted byMarcus SchallerFebruary 10, 2023February 19, 2023Posted inMessaging StrategyLeave a comment on Prioritizing Your Messaging Alignment Bottlenecks

Your Messaging’s Central Point of Truth

Without a central point of truth for collecting and evaluating messaging ideas, things can get pretty messy. Every time you create a new piece of marketing or sales content—a blog post, sell sheet, social media campaign—internal feedback gets trapped in a black box.

Posted byMarcus SchallerFebruary 2, 2023February 19, 2023Posted inMessaging StrategyLeave a comment on Your Messaging’s Central Point of Truth

Is Your Messaging For Your Internal Stakeholders, or Your External Customers?

With so many voices to consider within your organization, aligning on a coherent messaging strategy can feel impossible.

Posted byMarcus SchallerJanuary 27, 2023February 19, 2023Posted inMessaging StrategyLeave a comment on Is Your Messaging For Your Internal Stakeholders, or Your External Customers?

Are You Jumping Past Important Messaging Strategy Decisions?

Skipping past getting internally aligned on important messaging strategy decisions can come back to haunt you down the road.

Posted byMarcus SchallerJanuary 19, 2023February 19, 2023Posted inMessaging StrategyLeave a comment on Are You Jumping Past Important Messaging Strategy Decisions?

Are There Too Many Messages in Your Messaging?

Another common bottleneck to creating effective messaging is trying to cram in too much information. Accommodating too many stakeholders with too many opposing perspectives and opinions—with nobody acting as the final decision-maker based on a central guiding strategy.

Posted byMarcus SchallerJanuary 13, 2023February 19, 2023Posted inMessaging StrategyLeave a comment on Are There Too Many Messages in Your Messaging?

“Design by Committee” Leads to Generic Messaging

One of the most common bottlenecks to alignment around messaging is conflicting input from multiple stakeholders. Each contributor may have a very different perspective about product messaging, company branding, and target customers.

Posted byMarcus SchallerJanuary 5, 2023February 19, 2023Posted inMessaging StrategyLeave a comment on “Design by Committee” Leads to Generic Messaging

Don’t Build Messaging on the Fly

Why is getting aligned around messaging so hard? Think about your typical situation with a rebrand or product launch. Ideally, you’re able to get everybody on the same page, aligned around the sweet spot between your product or company, and the customer and their needs.

Posted byMarcus SchallerDecember 27, 2022February 19, 2023Posted inMessaging StrategyLeave a comment on Don’t Build Messaging on the Fly

Messaging Strategy Is…

A messaging strategy isn’t just a description of what your messaging will say, like “We’ll highlight our amazing tech.” Or “We’ll focus on reaching SMB founders.”

Posted byMarcus SchallerDecember 19, 2022February 19, 2023Posted inMessaging StrategyLeave a comment on Messaging Strategy Is…

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Marcus Schaller
Marketing Coach and Copywriter

Cut Through the Noise and Attract Your Ideal Customers

marcus@marcusschaller.com
614-974-7276

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