With so many voices to consider within your organization, aligning on a coherent messaging strategy can feel impossible.Continue reading “Is Your Messaging For Your Internal Stakeholders, or Your External Customers?”
Are You Jumping Past Important Messaging Strategy Decisions?
Skipping past getting internally aligned on important messaging strategy decisions can come back to haunt you down the road.Continue reading “Are You Jumping Past Important Messaging Strategy Decisions?”
Are There Too Many Messages in Your Messaging?
Another common bottleneck to creating effective messaging is trying to cram in too much information. Accommodating too many stakeholders with too many opposing perspectives and opinions—with nobody acting as the final decision-maker based on a central guiding strategy.Continue reading “Are There Too Many Messages in Your Messaging?”
“Design by Committee” Leads to Generic Messaging
One of the most common bottlenecks to alignment around messaging is conflicting input from multiple stakeholders. Each contributor may have a very different perspective about product messaging, company branding, and target customers.Continue reading ““Design by Committee” Leads to Generic Messaging”
Don’t Build Messaging on the Fly
Why is getting aligned around messaging so hard?
Think about your typical situation with a rebrand or product launch. Ideally, you’re able to get everybody on the same page, aligned around the sweet spot between your product or company, and the customer and their needs.Continue reading “Don’t Build Messaging on the Fly”
Messaging Strategy Is…
A messaging strategy isn’t just a description of what your messaging will say, like “We’ll highlight our amazing tech.” Or “We’ll focus on reaching SMB founders.”Continue reading “Messaging Strategy Is…”
Resolving Conflicting Perspectives About Messaging
One common obstacle to creating strong messaging is conflicting perspectives about which value props, selling points, and benefits to focus on. So how do you get everyone on the same page?Continue reading “Resolving Conflicting Perspectives About Messaging”
How do you avoid creating unfocused, generic, and watered down marketing? By first aligning on the right “red thread,” a central guiding messaging framework.Continue reading “Alignment Bottlenecks”
Better Answers or Better Questions?
When facing a messaging strategy problem, do you tend to start by looking for better answers, or by asking better questions?Continue reading “Better Answers or Better Questions?”
The Stories We Tell Ourselves About Messaging Problems
Messaging strategy = problem solving.Continue reading “The Stories We Tell Ourselves About Messaging Problems”