My guest on today’s episode is Kathleen Booth, chief marketing officer at clean.io.
Continue reading “Own Your Topic”
- How Marketing and Sales teams can align around top of funnel content.
- How to build out a pillar/topic cluster content strategy that focuses on the high level categories you want to be found for.
- The fastest content-based path to revenue.
My guest on today’s episode of Make Better Content Marketing Decisions is Ashley Faus, content strategy lead, software teams at Atlassian.
Continue reading “Mapping the Real Buyer’s Journey”
Being able to create great content with a small marketing team isn’t easy. You have to get really good at getting more done with fewer resources.
So when you’re just starting out with a new company or a new initiative, how can you quickly build momentum when you’re strapped for time and budget?
Continue reading “Optimize for Learning”
If you’re leading a small marketing team (or you ARE the marketing team), keeping up with a bunch of complicated content plays is nearly impossible.
Continue reading “Content Marketing for Small Teams”
Is your marketing team super small (or just one person)?
When you’re trying to do everything on your own, how do you find the time to keep up a meaningful presence on multiple social media channels?
Maybe the right answer is — you don’t.
Continue reading “Focus on a Single Channel”
Sometimes you need to step back — way, way back — and look at your content from a completely different perspective.
The best content marketers are able to take a fresh look at their content and find different ways of seeing it. Of approaching it. Of presenting it.
Continue reading “Do Better Long-Form, and More Short-Form”
Are you milking every piece of long-form content for everything it’s worth?
If not, you might want to start thinking like a rock star. And no, I don’t mean “rock star” as in “we’re looking for a rock star content marketer to join our team.” (Remember when everyone wanted to hire ninjas?)
Continue reading “Create Content Like a Rock Star (Literally)”
Is your gated ebook, podcast episode, or hour-long webinar really the best way to capture your audience’s attention?
Continue reading “Get More Value From Your Long-Form Content”
Volume isn’t the biggest driver of content marketing success.
It’s not about putting out X number of blogs or LinkedIn posts or videos or (fill in the blank) every single week.
Continue reading “Start With Quantity, But Aim for Quality”