According to a recent joint study by Google and the National Association of Realtors, 90% of home buyers use the Internet to help find a home. In fact, real estate related Google searches have grown 253% over the past 4 years. And buyers don’t typically stop at the first website they find. In fact, they perform an average of 11 searches prior to taking action on any real estate site. That means that if they don’t find what they’re looking for on your website, they’ll move on to someone else’s.
If you’ve been thinking about updating your website, you may feel a bit overwhelmed by your options. What should it look like? Which features are most important? How can I best use it to attract new clients?
To help you make sense of your options, I’ve compiled a few real-world examples from some of the most successful real estate agents and teams in the country. While each of these superstar agents’ websites is unique, they share certain common features that make them valuable lead generation tools. Understanding these key components and why they matter will help you make smarter decisions for your own business and choose the right website provider for your goals and budget.