Skipping past getting internally aligned on important messaging strategy decisions can come back to haunt you down the road.
As soon as your marketing content and campaign drafts start circulating among stakeholders, you’re going to see any competing or conflicting perspectives show up in their feedback.
By jumping straight into content creation, you just delay decisions that still need to be made. But as looming campaign launch deadlines create even more urgency around these projects, there’s a lot more pressure to just figure out how to fit everyone’s ideas in.
Your messaging loses its focus with every concession. It’s no longer being guided from a strategic decision based on the big picture. Instead, your marketing messaging is created based on personal preferences.
Listen to The Red Thread Messaging Podcast, Ep 3: Why is Getting Aligned Around Messaging So Hard?