The Red Thread Messaging Podcast, Ep 2: Pick a Position

Today’s guest is Mark Evans, fractional CMO and strategic advisor for B2B SaaS companies. In this episode, Mark shares his messaging strategy experience to help you:

  • Overcome the struggle to create messaging that resonates with your customers.
  • Strike the right balance between product-focus and customer-focus in your messaging.
  • Act as a customer advocate and catalyst when developing your messaging framework.

Listen now:

Connect with Mark on LinkedIn at

Check out Mark’s podcast Marketing Spark at

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