Today’s guest is Mark Evans, fractional CMO and strategic advisor for B2B SaaS companies. In this episode, Mark shares his messaging strategy experience to help you:
- Overcome the struggle to create messaging that resonates with your customers.
- Strike the right balance between product-focus and customer-focus in your messaging.
- Act as a customer advocate and catalyst when developing your messaging framework.
Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev.
Check out Mark’s podcast Marketing Spark at https://www.marketingspark.co/podcasts.